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Pure Charisma honey was launched in 2018 thanks to our passion for honey and a research which started in 2016 with the aim of proposing a totally pure, unique and elegant product.

Research, uniqueness, style, passion for honey, love for bees: these are the foundations of Pure Charisma.

We partner with a selected and limited number of beekeepers with decades of experience behind them that operate in uncontaminated areas. Our beekeepers have the utmost commitment to the care of the bees and respect for the territory, they provide a raw, 100% pure honey that is neither treated nor heated.

Our honey is produced in Irpinia, a vast district in South Italy with widespread vegetation surrounded by mountains that gives the bees a natural continuity between the various habitats.


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